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I confess. Before finding out about SEO applications and website marketing field, I was of the opinion that Google was incredible. I Used Google to look for anything from people, to photography, to current events to obscure objects and completely trusted the findings. Then I learned about SEO applications and a whole field specializing in promoting sites, and things changed. But even prior to my revelation, having done a bit of philosophical reading, I got an inkling that search engines, Google to boot, know far from all, and share with the web community a tiny portion of that.

My search escapades soon persuaded me that Flikr is a more comprehensive image data bank, that with the help of feeds I can have great current events stories without having to rummage through Google search findings (rummaging seems more fitting than Google search), and human search is better handled by Facebook. It seems like whenever I search for weird things on Google, the results are almost always messy, to put it mildly. Try searching for SEO programs and other SEO connected themes on Google and you are just about prepared to lose your self-control. I mean, tell me, what’s the connection between SEO programs and online education websites or Web casinos? It happens in my distress.

So when news of link building software and the whole industry built around it invaded my modest worldview, my doubts about things landing on first page of Google grew exponentially. Do they merit to show up on there and whose fault is it, Google or site promoters using SEO products. The ethical quandary is vast. Do I stop using my SEO rank checker or do I seize using Google instead? I concluded that I can’t boycott Google just yet. At least not till the worthy contender enters the game. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will keep playing with my SEO software.

Frankly, SEO tools is the reason why folks like myself get discovered on the web. Sophisticated as they are, Google robots are unlikely to find some random guy and rank his site well. In this respect, I am a firm advocate of SEO products and natural search. If it was all about the cash, the Fortune giants would squish me before I knew it. And there are 1000 powerbrands on the Fortune roll! But here is something else that irritates me and other backlink checker users, I am sure. There are people who purchase SEO programs and use them to sell beddingon employment sites and the like. What we are given is rubbish that not only pervades the web but is also well ranked by search engines.

What is the user perspective on this? They search for SEO program reviews and will instead find junk search findings. They get disappointed. So much for the “Internet justice”. Does this indicate that SEO application and service field is harmful? Not necessarily.

The abusers of SEO programs need to stop bastardizing the Net but it’s like asking hackers to stop hacking. The unfortunate thing about it is that black hat SEOs are overusing the opportunity to be visible on the Net that is available to the little guy like myself. For now people just have to treat them. We can only wish that Google will put more emphasis on finding the schemers abusing SEO tools, and if Google doesn’t, the big Google will.