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Whether you do website promotion yourself with the assistance of SEO tools or somebody else does it for you, it’s helpful to distinguish different categories of SEO. Quite naturally, great SEO tools and SEO gurus will cover these aspects separately, since only a blend of these 4 categories warrants a long run and successful SEO outil de référencement strategy.
- Keyword search. That’s most often the earliest SEO best SEO tools state when newbie site owners hear about SEO and as a consequence seek for key phrases to pick. Some site or blog owners try figuring out the winner keywords using pen and paper but research attests that SEO tools do the job much more productively.

A number of SEO tools will be of use such as Google AdWords Keyword Tool, Rank Tracker and Wordtracker, among others. The SEO keyword tools brainstorm dozens high potential keyphrases which have been effectively chosen by your competitors and which are selected based on users’ actual search engine inquiries. A number of prominent keyword search SEO software products like Rank Tracker, have twenty different keyword suggestion brands embedded into a single SEO product and as a result you receive a killer twenty-in-one SEO bargain.

- Rank Tracking. When keyphrases are opted for, webmasters await for search engine robots to reevaluate the URLs. But time isn’t the sole thing it takes.

Intelligent webmasters keep an eye on the progress of each selected keyword with special SEO apps. And that’s where the rank tracking SEO tools are especially useful. They most often support keyword ranking tool free dozens of large and small search engines (721, as is the case with Rank Tracker) and help you keep an eye keyword in different search engines according to a mass of factors such as Keyword Effectiveness Index, number of searches performed for each target keyword and the number of phrases that reached search engine top 30. Some of the prominent rank tracking SEO software pieces out there work with the Google Analytics data so that you can verify how many people landed on the website using a particular keyword.

Most famous rank tracking SEO products are Rank Checker by SEO Book and Rank Tracker by Link Assistant.

- Onpage SEO. How many times have you done a spring cleanup on your site? Site cleaning is the territory of onpage SEO – an area of SEO backed by a collection of SEO products that scrutinize your website to the last letter with the help of deep page audits. Which criteria do these SEO applications check? The list is impressive:HTTP status codes, linking issues, Page size, Meta descriptions, PageRank, Cache date in Yahoo!, rankings in social media and social bookmarking sites: Facebook, Delicious, and others.

Should you run SEO Audits twice a day? That’s likely an overkill. But be sure to audit your site each time you make modifications to your design, remove pages, or launch a new site. The nicest SEO applications will make it easy for you to scan your website offline, meaning that you scan the domain before users and, most importantly, before Google web ants, get hold of it.

Some of the more prominent onpage SEO software brands on the market are WebSite Auditor, SEOMoz and Webside Grader.

- Link Analysis. Why are links discussed so much in SEO? Because Google algos assign a vast value on amount of links when ranking webpages.

So you have to arm yourself with lots of backlinks to notice a spike in website rankings, and not just any backlinks but backlinks that are high quality and backlinks that are similar to your website theme. That’s where link analysis SEO applications such as Majestic SEO and SEO SpyGlass come handy. They harvest an impressive number of high caliber links (up to 100,000 links in one sitting, in case of SEO SpyGlass), and allow you to watch how well those backlinks do with time.

So there goes your SEO stock. Possibly, you can also take advantage of link campaign management SEO tools as well but SEO gurus think that link campaign management is not as important today as as it was previously.
Keep in mind that you can have the 4 kinds of SEO products in a package from the major SEO product providers.
Wish you lots of luck SEOing!